Graphic Standards

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Logos & Graphic Standards

Contact Us Logos and Graphic Identity Standards

The Susquehanna University logo family was designed to provide a consistent graphic representation of the University. The logo or an approved variation should appear in all University-sponsored printed or electronic publications aimed for external audiences.

The family includes one-line and two-line logos, a standalone wordmark, an emblem, and a Crusader athletics logo. There are also a University seal reserved for official Susquehanna business, a special family of logos for use on World Wide Web pages only, and several approved secondary logos for use by specific University units.

Electronic file versons of pre-scanned logos for printed materials are available on the University network or from the Office of Communications. More specific guidelines and logo treatments for use in University World Wide Web pages are available on the Susquehanna Web Central site. You can also view the Graphic Identity Standards powerpoint presentation by clicking here.

The following general guidelines pertaining to size, placement, and color will assist you in using the logo correctly in printed and electronic materials.

Size and Size Relationships

Logos should always be used in the proportion and configuration shown. Please do not enlarge or reduce the graphic in relation to the University name. Do not use a different typeface or alter letter spacing.
When working with electronic graphic files, be especially careful not to distort or stretch the image.
The single line version of the logo is preferable. The total width, including both graphic and University name, should be at least three inches in printed materials or 395 pixels for the world wide web.
If necessary to use the the two-line logo, the total width should be at least 1 3/8 inches in printed materials and 150 pixels on the web.
If adequate space is not available, please use the Susquehanna University wordmark without the graphic.

Placement and Control Area

When possible, preferable placement for the logo is as the first or highest text element on the most visible portion of the publication, usually the front cover. To assure that the logo and type are always readable, no other type or images should appear too close to our mark. This is approximately 1/4 inch of space when logos are used at the minimum acceptable sizes.

Color

When possible, please use the logos in the color provided or in black. For color printed materials, when possible, choose a color that matches or most closely represents the official University. colors: maroon (PMS #216 for uncoated paper or PMS #505 for coated paper) or, for the Crusaders wordmark, orange (PMS #172). Other colors are permissible but should be chosen with visibility in mind.
The University logo and wordmark or emblem should always appear as a single unit in a single color: i.e., all maroon, all black, all white etc. Please do not use one color for the graphic and a second color for the wordmark, or different colors for the words Susquehanna and University.
The Crusaders logo may be printed entirely in maroon, black (or white in reverse) or using orange letters for the word Crusaders and maroon for the flag and University name.

How to Get the Logo For Use in Printed Materials:

Electronic file versons of pre-scanned logos for printed materials in the .tif file format are available by connecting to the public/sydney drive.
From Windows Explorer, choose tools, choose map network drive, in the path dialogue box, enter \\sydney\public
Click on the logo subdirectory and copy the desired file.
Electronic file versions and camera-ready versions of the logos for printed materials are also available from the Office of Communications.

How to Get the Logos For Use on the World Wide Web

The Logo
The Wordmark Susquehanna University
The Two-Line logo
The Crusader Logo Susquehanna University Crusaders
The University Emblem Susquehanna University, Selinsgrove, Pennsylvania

Official University Seal

For art and guidelines on the use of the official seal of the University in printed and electronic publications, please contact Paul Novack, associate director of publications, at novack@susqu.edu.

For More Information

More details about correct use of the logo are available in the Susquehanna University Graphic Standards Manual previously distributed to all departments and units or by contacting the Office of Communications at 372-4119 or novack@susqu.edu

Last reviewed
by:commoffice@susqu.edu, Office of Communications
©2002 Susquehanna University, Selinsgrove, PA 17870-1164
Telephone: 570-372-4119 Fax: 570-372-4048

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